The way to know

Customer-facing or B2B, organizations want to deliver exceptional experiences that not only leave their customers feeling valued but that also boost growth and profits. AI-driven customer service continues to gain traction as an essential tool for brands hoping to provide an ultra-personalized customer experience (CX) that keeps them ahead of the competition. With the potential to increase profitability by nearly 40% by 2035, AI solutions that are human-centric are a bold yet practical way to leverage what’s best about new technologies. When combined with existing software like CRMs, AI offers enterprise businesses a wealth of benefits.

Whether it comes from a virtual agent, a live agent, or some combination of the two, automation dramatically improves the customer experience because it makes people feel their needs are truly understood while giving them the answers they’re looking for with a minimum of friction. In this guide learn about:

Self-service has become the first choice of most consumers. Studies show that nearly 90% of customers expect a brand to have a self-service portal. And they overwhelmingly prefer knowledge bases such as FAQs over all other self-service channels. Knowledge management is critical for self-service success, but it’s challenging to get it right. It can be done, though, and the payoffs for doing so can be enormous.