Marketing Director

Marketing | Petah Tikva, Israel

About The Position

KMS Lighthouse is looking for an outstanding Marketing Director for our growing team! In this position, you will be responsible for all marketing activities and strategies of the company.

KMS Lighthouse is an industry leader in knowledge management, working with Fortune 500 enterprise-level customers. If you’re interested in the intersection of technology, innovation, and sales, this is the place to be.

We are looking for a true executioner who knows how to get things done.


Responsibilities

  • Create and execute the company's content strategy
  • Develop and lead the value proposition and go-to-market strategy and growth activities.
  • Manage internal and external service agencies such as campaign management, creative, and content.
  • Lead all PR activities and provide interviews
  • Manage company physical and virtual events
  • Lead digital marketing activities - strategy, budget, campaigns
  • Use a variety of analytics tools to monitor performance and optimize its impact
  • Take care of all social media activities

Requirements

  • At least 3 years of experience leading marketing for a B2B company
  • Creative thinking and ability to deliver complex ideas in a simplified way
  • Storytelling mindset and capabilities to inspire the community towards action
  • Tech-savvy, able to understand the product and its use cases
  • Excellent English language and communications skills
  • Experience in the US market
  • Proficiency with marketing tools such as HubSpot

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